We are looking for a Digital Marketing & Business Outreach Officer to join our Mumbai team.

Requirement :

• 1+ year work experience in a marketing role
• Knowledge of digital marketing or online advertising
• Excellent writing skills (English)

Skills Required :

• Strong analytical skills
• Creative approach
• Strong organisation and planning skills
• IT skills
• The ability to work under pressure and to deadlines
• The ability to ‘sell’ your ideas
• Good presentation skills
• Excellent attention to detail

Key Responsibilities :

• Creating and executing social media campaigns across major social media profiles.
• Managing the development and launch of innovative new websites.
• Improving the usability, design, content and conversion of websites. Manage and implement changes across the sites to optimise performance.
• Communicate with clients and delegate jobs to the development team.
• Drive online traffic to the company website and track conversion rates to make improvements to its performance.
• Updating website content
• Measuring, tracking, reporting and analysing marketing campaigns.
• Developing and managing digital marketing campaigns to support the channel and product growth utilising a range of techniques which could include paid search, SEO, social media and PPC.
• Responsibility for planning and budgetary control of digital marketing against agreed KPIs
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Advising about new trends.
• Competitor research and analysis.

Interested Digital Marketing & Business Outreach Officers can apply with cover letter and updated CV to career@initiativeitsolutions.com.